Peterborough & The Kawarthas Tourism Launches Augmented Reality Powered Dream Book

Phone with Dream Book App displayed

Peterborough & the Kawarthas Tourism (PKT) is launching a condensed travel planner, called a Dream Book this week in line with the province’s stage 3 opening to help boost local tourism.

Tourism, which normally infuses more than $300 million into the local economy each year, has been one of the hardest hit sectors due to COVID-19. The launch of this new Dream Book is one of the ways local tourism
officials are planning to kickstart the visitor economy through a three-phase recovery marketing plan.
The Dream Book is powered with Augmented Reality (AR) technology through a free app which can be found
in the Apple App Store and the Google Play Store by searching for “Neighbur Vue”. Throughout the book,
images that are marked with a “Vue” icon will activate the AR technology on a users’ device. To start, users will
be able to see videos of experiences, such as a time lapse video of the Peterborough Lift Lock, and in the
future, users will be able to have more interactive experiences as well.

“We know, as consumers slowly regain confidence, that hyper-local and regional tourism are going to be our
focus into 2021. In cooperation with the efforts of federal and provincial tourism agencies, we are aiming to
inspire locals, seasonal residents and day trippers to explore the exceptional volume and variety of
experiences we have here in Peterborough & the Kawarthas, starting with those who live here” said Kelly
Jessup, Director of Marketing & Communications for PKED.

Over the next 6 months, PKED will be executing a three-phase recovery marketing plan with tourism at the
core. Phase 1, which kicks off with the Dream Book, will begin with a hyper-local focus aimed at encouraging
locals to shop, buy, eat and stay local, supporting food & drink, retail, artists, attractions and agri-tourism.
“Re-entering the marketplace will require a delicate balance between encouraging local spending to support
local businesses, many of whom aren’t operating at full capacity yet, and responsibly encouraging the return of visitors in a way that considers public health and safety as well as sustainability. We are confident that a
gradual phased approach will help us support those that need to recoup lost revenue due to the pandemic,
while still supporting those who aren’t ready for increased demand yet.” said Jessup.

Phases 2 and 3 will align with provincial efforts, as Ontarians regain confidence and are willing to travel farther
to explore nearby regions, encouraging travellers from within the province to explore Ontario through road
trips, and to check some items off their bucket-list highlighting iconic sites, tastes and experiences in
Peterborough & the Kawarthas. 

“Due to the constantly changing nature of the pandemic, we knew we couldn’t launch our official travel guide
as usual this year, so we pivoted and created a Dream Book to inspire local travel now, which will also be used
to inspire regional and Ontario-based travel when the time is right. The integration of innovation through AR
technology is an important part of the user experience in the Dream Book. We wanted to incorporate virtual
experiences for those who are unable, or not ready to explore yet.” added Jessup. 

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Peterborough & the Kawarthas Tourism is the official Destination Marketing Organization for the City
and County of Peterborough, and a division of Peterborough & the Kawarthas Economic Development
(PKED). 

For additional information please contact Keaton Robbins, Corporate Communications Officer,
705.761.3683 or kerobbins@peterboroughed.ca  @PtboEcDev